.Manly Bands is a direct-to-consumer homeowner of men's rings. The business launched in 2016 after John Ruggiero, the co-founder along with his better half Michelle, couldn't find a suited wedding celebration band.This is actually Ruggiero's second appeal on the podcast. In April 2021, our team went over the firm's starting, distinct ring components, and extra. Since then, Manly Bands has gotten its own supplier. The making of rings coming from, claim, Jack Daniel's scotch barrels or Fender guitar cords makes powerful video clip, mentions Ruggiero, perfect for storytelling on social media as well as elsewhere.The entire audio of our conversation is embedded listed below. The transcript is revised for span and clearness.Eric Bandholz: Offer our company a run-through of what you carry out.John Ruggiero: My spouse, Michelle, as well as I started an on the web ring business referred to as Manly Bands in 2016 to resolve a complication of wedding event bands for guys. We were actually just wed. I possess big hands and also couldn't discover a ring that I suched as that was certainly not overpriced. My possibilities were actually purchasing coming from a catalog or even possessing one thing customized.I wound up acquiring from a web site. The ring showed up in a flat mailer, without carton or even customer service. It was an awful knowledge by today's ecommerce requirements.Our team obtained gotten married to, moved to Florida, and required a job. We informed ourselves, "Our company're both entrepreneurs. Why do not we create our own company?" Our team went over the types of problems our company 'd seen and exactly how to resolve them. My band experience came up, as well as we chose to try to handle it for other individuals.Our target when our team started was actually to pay rent. Our team thought making a married couple thousand dollars a month from this would certainly be actually excellent. Our team considered it a lifestyle service, certainly not high-growth. It was just Michelle as well as me in our garage developing rings as well as sending all of them bent on consumers. Our company had actually appealed one thing. Our message sounded along with prospects.Michelle as well as I create an exceptional crew. I come up with concepts, as well as she's the implementer. A bunch of our success mosts likely to her artistic mind. She titles the rings and establishes identities. She links the bands to consumers. Explaining a band entirely as "eight-millimeter black" really did not suffice.We developed rings from special materials, including Jack Daniel's barrels or even exclusive metallics. Your business took off. Ever since, our experts have actually developed substantially. Our team right now have over 55 people in the Manly Bands loved ones. Regarding half of those are actually band craftsmans that function in our just recently obtained manufacturing shop in Utah.Bandholz: When performed you get a supplier?Ruggiero: Regarding a year as well as an one-half ago. Our team had been their customer for many years, so we knew them properly. The majority of their organization was wholesale, which failed to passion our team-- heading to mom-and-pop jewelers. They retained their wholesale customers and also brand name. Our team got some of their assets and took over employees.Inducing a production team has actually been one of the most effective factors our experts have actually done. It is actually been fabulous to head out certainly there and watch them create bands out of Fender guitar strands or steel from an M1 Abrams tank.Bandholz: Just how performs internal manufacturing influence advertising and marketing?Ruggiero: It is actually been actually substantial. Taking a cam to the other side of the office and also shooting the crew utilizing turrets to cut the metallic rods or even scotch barrels in to rings produces astonishing video clip. Our company have our electronic camera workers around at all times. Our company utilize that video on our social media as well as in our ads and also newsletters. We attempt to promote that given that the majority of firms in the guys's ring area do not produce. They lose ship or order coming from international and afterwards transport it out. Yet we prefer it to last a lifetime as well as be something people can take honor in.Our team've possessed a bunch of success with our military culture compilation, where we source special armed forces products. Our experts have the M1 Garand rifle stock, the lumber part, from World War I. Enjoying our team put that in the turret as well as reduced a part out for a band is actually remarkable.Our advertising for those rings discuss the record, the soldiers, where the tool was actually made use of, as well as factors like that. My better half and also I studied filmmaking in college. We utilize our abilities to educate and tell a story. For example, I recently acquired an e-mail from a client who discussed that his grandfather utilized to drive M1 containers. The client talented among those bands to his grandfather, and also they possessed very an emotional exchange. It behaves to help customers connect with their past as well as create one thing relevant.Bandholz: Where can individuals purchase a ring coming from you?Ruggiero: ManlyBands.com. Our company have photos on Instagram, also. I perform Twitter and LinkedIn.